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Sony's Betamax video cassettes appeared 1975 and were derived from the U-matic professional video format. The name Betamax was derived from the greek letter beta and max means quality. Sanyo produced their own version called Betacord which was also called Beta. Many companies made Betamax recorders such as Sony, Sanyo,Pioneer, Pioneer, Toshiba and NEC, Sony marketed one of the most popular Betamax video systems around 1975 called the LV-1901 Trinitron Betamax Recorder/Player.It gained a massive share of the UK video market. However, by 1985 the VHS video format rapidly gained popularity signaling the end for Betamax video systems. The VHS format fight for domination over Betamax was classic marketing. Sony was trying to dominate the market with the Betamax format and license other companies to produce it the format. However JVC, launched VHS because it didn't want Sony dominating and dictating the Betamax market. Eventually, over 40 companies produced VHS technology by 1985 and only 12 were marketing Betamax Video technology. It was all too much for Sony and shortly after 1985 they too began producing VHS tapes, players and recorders and dropped the Betamax format. However Betamax technology went on to be used by Sony in the form of Video-8, which is a mini Betamax format. Video 8 successfully dominated the camcorder market and had a far bigger share than the VHS-c camcorder video format. These have been superceded by Digital camcorder technology.
Copyright©2001-2007 KodakExpressCamden.com Last updated August 25th 2007
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